Toyota Signs on to be Official Sponsor of Superpole for Rockstar Energy Drink U.S. Open
AURORA, Ill. (September 26, 2007) – The Rockstar Energy Drink U.S. Open announced today that Toyota will post a $20,000 bonus as the official sponsor of the Superpole, one portion of the three-part Trifecta bonus program built into this year’s race.
The Toyota Superole is a timed, one-lap race that pays $10,000 each night to the winner. The top 10 fastest qualifiers from Friday and Saturday’s practice will be eligible to race in that night’s Superpole. Last year, James Stewart won Friday night’s Superpole and Kevin Windham won Saturday night’s Superpole.
The three part Trifecta bonus program will pay additional money to the fastest qualifier for each night's race, a bonus to each night's holeshot winner and a bonus for any rider that can complete the Trifecta challenge by being the fastest qualifier, getting the holeshot and winning the main event. Any rider that hits the Trifecta will earn a $50,000 bonus each night in addition to the regular event purse and any rider that can "Double Down" and hit the Trifecta both nights will walk away with $250,000 for the weekend.
“Toyota’s proud to be part of the U.S. Open with the Toyota Superpole,” said Paul Czaplicki, marketing manager for Toyota Motor Sales U.S.A., Inc. “Each year, Toyota has had the opportunity to grow with the sport of supercross and it’s been an amazing experience for us and the fans. We hope this year’s Toyota Superpole will only add to the excitement this race generates.”
“The Toyota Superpole will once again be one of the most exciting parts of the night,” said Dave Prater, director of supercross, Live Nation. “Toyota putting up $10,000 a night for the fastest single lap gives the event even more of a Vegas feel. Toyota is really hands on with their sponsorship and it helps add more excitement to the weekend.”
Tickets are now available for the 10th annual Rockstar Energy Drink U.S. Open at the MGM Grand Garden Arena in Las Vegas October 12-14, 2007 at www.ussx.com, www.ticketmaster.com, by phone at 702-474-4000 or the MGM Grand Garden Arena box office. Regarded as one of off-road motorcycling’s premier races, the Rockstar Energy Drink U.S. Open is the final ‘major’ race of the motocross season. Tickets are available for as low as $20 through Ticketmaster.com. All tickets subject to 5% Las Vegas Entertainment tax.
About The Rockstar Energy Drink U.S. Open
The 10th-annual Rockstar Energy Drink U.S. Open is an invite-only indoor off-road motocross race inside the MGM Grand Garden Arena October 12-14, 2007, featuring the world’s top supercross/motocross racers. Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and London’s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.”
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.
About AMA Racing
AMA Racing is the competition arm of the American Motorcyclist Association and is the leading sanctioning body for motorcycle sport in the United States. Its professional properties include the AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines and supports over 110 thousand active members. For more information about professional racing, visit www.amaproracing.com. Accredited media outlets can also access an on line Press Room at www.amaproracing.com/pressroom. For amateur racing information visit www.amadirectlink.com/amrace/amasports.asp.
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