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AURORA, Ill. (July 24, 2006) – The U.S. Open today announced that Rockstar Energy Drink has filled the title sponsorship position for the Rockstar Energy Drink U.S. Open inside Las Vegas’ MGM Grand Garden Arena October 13-14.
Rockstar Energy Drink enters their first-ever U.S. Open sponsorship where they will sample their widely popular energy drink to the thousands of off-road motorcycle racing fans that make up the hard-to-reach 18-34 demographic. Another key component to the sponsorship will be prominent coverage on the soon-to-be announced television package. In addition Rockstar Energy Drink will host an interactive pit display where fans can familiarize themselves with the company’s mission. “We are pleased to welcome Rockstar Energy Drink as the title sponsor for the U.S. Open,” said Tim Murray, senior vice president of sales, U.S. Open. “This year’s event is being billed as the most competitive ever, and Rockstar Energy Drink will definitely be a great anchor for weekend’s festivities.”
Celebrating its ninth consecutive season, the coveted Rockstar Energy Drink U.S. Open traditionally sells out the MGM Grand Garden Arena, making it the perfect showcase for companies interested in aligning themselves with professional off-road motorcycle racing.
"Rockstar Energy Drink is excited to announce a broader, deeper commitment this year to the sport with our title sponsorship of the U.S. Open," said Mike Kelso, National Marketing Director, Rockstar Energy Drink. "Our involvement with this much anticipated annual event will spread awareness of our brand through a creative on-site program with Live Nation and through heavy consumer promotions."
Built into this year's Rockstar Energy Drink U.S. Open format will be the three part Toyota Trucks Trifecta bonus program that will pay additional money to the fastest qualifier for each night's event, a bonus to each night's holeshot winner and a bonus for any rider that can complete the Toyota Trucks Trifecta challenge by being the fastest qualifier, getting the holeshot and winning the main event. Any rider that hits the Toyota Trucks Trifecta will earn a $50,000 bonus each night in addition to the regular event purse and any rider that can "Double Down" and hit the Toyota Trucks Trifecta both nights will walk away with $250,000 for the weekend. Tickets are now available for the ninth-annual Rockstar Energy Drink U.S. Open at theMGM Grand Garden Arena inLas Vegas
October 13-15, 2006 at www.ussx.com, www.ticketmaster.com, by phone at 702-474-4000 or the MGM Grand garden Arena box office. Regarded as one of off-road motorcycling’s premier races, the Rock Star Energy Drink U.S. Open is the final ‘major’ race of the motocross season. Tickets are available for as low as $20 through Ticketmaster.com. Fans can upgrade their weekend experience with the X-Treme Package. X-Treme Packages include premium tickets for all 3 days, Rockstar Energy Drink U.S. Open t-shirt, hat, and weekend long pit pass. X-Treme Packages are only available through www.ussx.com.
About The Rockstar Energy Drink U.S. Open
The ninth-annual Rockstar Energy Drink U.S. Open is an invite-only indoor off-road motocross race inside the MGM Grand Garden Arena October 13-15, 2006. Reigning champion Ricky Carmichael stages his defense of the title against the world’s top motocross racers competing for the world’s largest single race purse. Invited riders include 14-time AMA National champion Ricky Carmichael, two-time U.S. Open champion Chad Reed (Yamaha), two-time 125cc regional supercross champion James Stewart (Kawasaki), former 125 Western Regional AMA Supercross Series champion Kevin Windham (Honda) and more to be announced after the upcoming Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series. Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Live Nation operates more than 60 websites globally. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding Live Nation and its businesses, please visit the company’s website at www.livenation.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the THQ AMA Supercross Series, the AMA Motocross Championship Presented by FMF, the AMA Superbike Championship Presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing's online Press Room at www.amaproracing.com/pressroom.
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